Media Evaluation and Commercial Auditing
SPORT+MARKT has its own International Monitoring Center (IMC) where the media exposure of sponsorship and advertising is currently analysed via domestic and international TV media evaluation, print, radio and internet monitoring in 120 countries.
In Commercial Auditing, adherence to marketing and media rights in international sport business is investigated and monitored. As an independent and neutral company, SPORT+MARKT protects the interests of rights owners, holders and purchasers.
Analysis is implemented using our MAT technology, as well as via accurate checks by our team of trained, qualified analysts. 60 state-of-the-art workstations are available for this purpose at our new International Monitoring Center.
Market Research
SPORT+MARKT continuously conducts fundamental domestic and international research with 300,000 interviews in the most important global markets.
In our own modern call center, equipped with over 70 CATI stations, domestic representative telephone surveys primarily regarding sport sponsorship are carried out on a day-to-day basis. In addition, face-to-face interviews as well as domestic and international event surveys are conducted, for example at football stadia or Formula 1 races.
