Company profile
- Established in 1986 in Cologne, Germany
- Branches in eight countries
- 10 offices with over 500 employees
- Projects in over 120 countries on all continents
- One of the fastest-growing research and consultancy companies in sport marketing
- Business standard recognised by the market as well as innovation and benefit leader
- Independent and neutral
- Organisation and implementation of specialist congresses e.g. International Football Summit
Market Research Competence
- State-of-the-Art telephone studio with over 70 CATI telephone stations
- In-house fieldwork department for face-to-face interviews and international event investigations
- 200-square metre test studio for qualitative studies and focus groups
- Continual, national and international fundamental studies in the most significant global markets with over 300,000 interviews conducted p.a.
- Global network of quality assured market research institutes in the most important world markets
- Membership of ESOMAR, AEDEMO, BVM
Leading Business Technology
- State-of-the-art “Media Evaluation Centres” in Cologne, Barcelona and Singapore for global analysis of relevant formats and content on TV, the internet, mobile content, radio, the press etc.
- Cutting edge recording technology, analysis programs (automatic image/logo recognition software) and media archiving software (60 terabytes)
- Over 6,000 TV channels can be received globally and recorded at any time; over 100,000 hours of TV are analysed accurate to the second per year
- Worldwide network of local recording partners for terrestrial and locally transmitted TV channels in over 100 countries
- Provision of global TV audience ratings possible via in-house contacts and external service partners
- Extensive capacity for internet and press monitoring
References
Companies, sponsors, sport federations, clubs, teams, sport marketers, media, agencies, investors, lawyers, public sector ...
Sectors
Automotive, breweries, energy, electronics, finance, FMCG, new media, telecommunications ...
Your partner: SPORT+MARKT
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+49 (0) 221 430 73 0 ...
