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Method Overview

 

In addition to the deployment of our established fingerprint technology, in particular, major sport rights holders rely on our watermark technology, which enables us to implement worldwide trademark monitoring.

Rights Compliance Monitoring

  • Monitoring of implementation of sponsorship engagements according to contract in all relevant media
  • Monitoring of contractual usage of license rights, brand names, logos
  • Monitoring of the implementation of media plans for international TV advertising campaigns observing in/out placement and sector exclusivity.
  • Monitoring of special advertising formats, inserts, split screens
  • Control and calculation of media schedules
  • Monitoring and analysis of commercial environment and documentation of ambush marketing, product placement, voiceovers etc.

Documentation of rights infringement and rights protection

  • Justifiable documentation of rights infringements and deviations
  • Independent assessment and calculation of amounts in dispute
  • Support in assertion of rights

Our methods

  • On-site Compliance Monitoring
  • TV Compliance Monitoring
  • Print Compliance Monitoring
  • Internet Compliance Monitoring
  • Mobile Content Compliance Monitoring