Optimise your Return on Investment: use our experience from a host of sports
You are interested in an engagement in football? You require valid performance scores or want to discover the advertising value equivalency of your sponsorship activities?
We would be glad to advise you in all relevant questions relating to your engagement in football.
Consultancy and impact monitoring in football business
Football is the most popular sport in the world and provides diverse communication and revenue potential as a business environment – for sponsors and clubs.
We provide consultancy to achieve your specific targets.
Media Evaluation Football
Media Evaluation provides clubs and sponsors with detailed analysis of their media exposure and competitors at all relevant football events.
Our MAT software, which has undergone permanent development in recent years, enables analysis of total media exposure as well as observation of qualitative factors such as on-screen share and competitor influence. This provides you with a truly realistic advertising value for your sponsorship exposure and allows comparison with classical communication activities.
How high is your on-screen share? How strong is the competitor influence?
Exposure in print, online and mobile TV
Thanks to changes in media consumption, football coverage is no longer limited to TV. New media are growing in importance, whilst the potential and performance of sponsorship platforms are increasing due to exposure on the internet or mobile TV. We include all communication tools in evaluation to ensure holistic assessment of a sponsorship engagement.
Market research: Football Monitor
In addition to media exposure, analysis of advertising impact within the relevant target group is important to enable holistic impact monitoring. The Football Monitor has been the most widely acknowledged market research for the analysis of the German football and sponsorship scene for fifteen years. It provides detailed information on the impact and success of communicative activities in the scope of German professional football. Thanks to the long-standing implementation of the study, trend graphs and benchmarks are available showing developments and enabling competitor analysis.
Example content:
- Interest in selected football competitions
- Most popular and ambitious club
- Unprompted awareness levels of sponsors
- Club-prompted awareness levels of kit suppliers and jersey sponsors
- Key brand parameters, target group profiles and media usage
The general section can be supplemented with exclusive client questions such as individual key brand and club parameters.
Our clients from the world of football include Adidas, Coca-Cola, T-Home, Ferrero, REWE, 1. FC Köln, FC Bayern München, FC Schalke 04, SC Freiburg, TSG 1899 Hoffenheim, DFL, FIFA, UEFA, Infront, SPORTFIVE.
Football
All the additional details on consultancy and impact monitoring in football business can be found in our current folder ...
Motorsport
Learn about our services in the field of motorsport in our folder ...
Further sports
Whether golf, equestrian sports, handball or ice hockey – we support you in the optimisation of your sponsorship engagement.
Tel.: +49 (0)221 430 73 0
Email: info@sportundmarkt.com
