“The concept and development of the Cross Analysis Tool (C.A.T.) for the UEFA Champions League has facilitated an increased sophistication in our understanding of the mechanics behind the event. This resource allows us to explore the cause/effect relationships involved and ensure that our strategic decisions are properly informed.”
Mark O’Keefe
Research Manager, Marketing and Media Rights / UEFA / Switzerland
Custom solutions for all those who expect more.
As one of the few companies in a position to offer comprehensive, integrated business solutions, we are always orientated towards maximising value for clients, for the top players on international sporting and sponsorship markets. In cooperation with you, we develop innovative business solutions with a clear competitive advantage – for your success.
Case Study: UEFA Champions League
As the most successful format in international sport and sport business, the UEFA Champions League has set new standards in the last 20 years – both on and off the pitch. During this period, the model European club football has gone through many changes both in its external appearance and in terms of structure and economy. For over ten years, SPORT+MARKT has played a central role in this project as the trustworthy service provider and partner for UEFA itself and for T.E.A.M. – the exclusive marketing agency for the organisation and marketing of the UEFA Champions League. Using state-of-the-art technology and methods, SPORT+MARKT has developed a holistic solution for the further strategic development, monitoring and protection of the UEFA Champions League brand, its partners and sponsors on a global basis. The UEFA Champions League Advanced Media & Research Programme uses SPORT+MARKT market research, media evaluation, commercial auditing and market intelligence for the constant monitoring, and optimisation of its international competition.
