Reliable media analysis methods.
We reliably analyse the media exposure of your sponsorship and commercial media on TV, in print, on the radio and on the internet – domestically and globally. SPORT+MARKT is the authorised data partner of the German Television Research Partnership (AGF), rapidly and reliably providing official audience ratings and market share figures.
Measure your on-screen time.
The assessment of on-screen times for your sponsorship tools and your brand is generally implemented based on automated measurement – with identification of the on-screen share and amount per competitor per recorded sequence. The leading companies in the sport business use SPORT+MARKT‘s superior MAT Technology – the most innovative system on the market – for measurement, monitoring and analysis of your media exposure – currently in over 120 countries worldwide!
Find out the advertising value of your sponsorship.
With the help of SPORT+MARKT, quantify the performance of your sponsorship / event. We evaluate the equivalent media value of your sponsorship – use the sponsorship value we calculate as documentation of performance / the basis for performance-related remuneration.
Analyse the commercial impact of your media exposure.
We ensure the effective combination of quantitative media figures (advertising exposure) with qualitative market research data (advertising impact). Only this multi-dimensional analysis provides you with accurate data on achievement of your communicative objectives.
