Football, as the most popular sport on a global scale, has been a major beneficiary from the emergence of naming rights as a lucrative source of sponsorship income for clubs and venues. SPORT+MARKT’s Naming Rights Report 2011 provides an overview of the global naming rights market in football ...
MOTORSPORT24 is the world´s first syndicated media tracking in motorsport business, delivering the most comprehensive valuation of brand exposure across all major series.
Two of the world’s leading sponsorship research and consultancy agencies, SPORT+MARKT and REPUCOM International, have today announced a strategic alliance ...
Obtain rapid, uncomplicated, comprehensive data and facts on the top European football leagues: Top 5 jersey sponsors in Europe – Income of leagues in comparison to the previous year – Trend graph of total income from 2000/01-2011/12 ...
Find your way in the competitive sponsorship environment
For the first time, FOOTBALL SCOUT offers you a weekly, flexible season tracking of your club performance and your sponsorship success in British football.
For the first time, SPORT+MARKT is providing eye tracking in sponsorship communications research. Using this technology, brand new possibilities in the analysis of advertising impact are generated.
