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European Football Merchandising Report 2010

Football clubs generate lucrative income whilst simultaneously promoting professional brand building and emotional fan loyalty by marketing jerseys, scarves and other merchandise. Following the success of their 2008 cooperation, PR MARKETING has again joined forces with SPORT+MARKT to analyse the merchandising market.

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European Football Merchandising Report 2008

Business with football fans is booming. Around 12.3 million club jerseys are sold each year in Europe. Merchandising in football has developed into an important business sector for clubs and sports equipment manufacturers.

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