Media Monitoring
- Screening and analysis of media interest in sporting events
- Top rankings of sports, events, clubs
- Analysis of broadcast duration
- Measurement of spectator interest
- Identification of ratings, coverage, market share
- Demographic viewer profiles
- Media panel: TV, Internet, Print, Radio, Outdoor, On Site etc.
Exposure Analysis
- Automated measurement of on-screen times for brands, logos, inserts
- Evaluation of jersey sponsorship, perimeter board sponsorship, Cam Carpets, displays, naming rights etc.
- Evaluation of verbal reports regarding mentions of brand names, tone etc.
- Identification of on-screen share and competitors‘ advertising impulses per sequence
Evaluation
- Evaluation of the media value of sponsorship according to applicable FASPO standards
- Identification of CPTs
- Integration of media and market research data
- Generation of independent performance documentation
