Basis for planning and strategic consultancy
Potential, venue and competitor analysis
Spectator and fan analysis (profiles, affinities, etc.)
Analysis of relevant event facts on the topics hospitality, ticketing
and marketing
Development of strategic marketing concepts
Support in the acquisition of potential sponsors
Optimisation of marketing packages
Support in contract design and marketing documentation
Rights evaluation
Evaluation of marketing and media rights
Evaluation of jersey and perimeter board sponsorship, naming rights, title sponsorship etc.
Impact monitoring and optimisation
Definition of image, awareness and interest in events, clubs, teams
Analysis of domestic and international media exposure
Spectator surveys, hospitality and B2B surveys
Optimisation of sponsorship and advertising platforms
Documentation of performance for sponsors
Economic and sporting impacts on the region and country
Monitoring of rights and licence holders
ROI evaluation
