Basis for planning and strategic consultancy
Potential, venue and competitor analysis
Spectator and fan analysis (profiles, affinities, etc.)
Analysis of relevant event facts on the topics hospitality, ticketing
and marketing
Development of strategic marketing concepts
Support in the acquisition of potential sponsors
Optimisation of marketing packages
Support in contract design and marketing documentation
Marketing consultancy
- Analysis and identification of marketing potential
- Development of marketing concepts
- Package building and rights pooling
- Support in marketing and acquisition of potential sponsors
Evaluation / rights assessment
- Evaluation of marketing and media rights
- Assessment of jersey and perimeter board sponsorship, naming rights, title sponsorship etc.
Impact monitoring and optimisation
Definition of image, awareness and interest in events, clubs, teams
Analysis of domestic and international media exposure
Spectator surveys, hospitality and B2B surveys
Documentation of provision of agreed services for sponsors
Generation of independent documentation of performance for sponsors
Impact monitoring and optimisation of sponsorship performance
Protection of marketing and media rights
- Monitoring and control of purchasers of rights and licenses
- Documentation of infringements and deviations
- Protection and implementation of rights
