“We regard comprehensive efficiency monitoring of our global sport marketing engagements by SPORT+MARKT as a target-orientated investment for efficient control of our marketing tools rather than a cost factor.”
Ralf Hussmann
Head of Sport Marketing / BMW AG / Germany
Successful communication above und below the line.
Sport: fascination and emotion – with its global distribution and high TV coverage, sport is the right platform for your communicative brand identity and also provides effective options for integrated communication measures.
Challenges in global sport marketing.
Sponsorship and advertising in sport are subject to strong competition. Communicational targets are frequently not achieved and advertising investments go up in smoke due to lack of perception amongst viewers. The Increasing cost of sponsorship and advertising rights, as well as considerable launch expenses, challenge sponsors to clearly prove the return on sport marketing investment and ensure success. Sponsorship should not only be viewed as a communication measure, but rather as a comprehensive, sales-orientated cooperation platform for generating new B2C and B2B business. This is one of the diverse challenges confronting sponsors and advertisers.
From planning and strategy to monitoring …
SPORT+MARKT supports many renowned companies in the planning, implementation, monitoring and optimisation of your sponsorship and advertising measures – in sport and beyond. We will assist you in fully exhausting sport marketing potential and help you in prevailing over your competitors.
… for your communicative and economic success.
From calculation of the value of sponsorship packages and evaluation of stadium naming rights to assessment of the value of international communication strategies, we offer you significant added value – we are independent and do not represent the interest of agencies, but rather are only concerned with your communicative and economic success.
