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Solutions at a glance

Basis for planning and strategic consultancy

  • Market and competitor analysis / benchmarks / best practice
  • Sponsorship workshops
  • Development of communication strategies and sponsorship concepts
  • Identification of sponsorship engagements with an affinity to the target group

Integration / Partnering

  • Integration of sponsorship into the existing corporate and communication strategy

Rights evaluation

  • Analysis of sponsorship platforms prior to signature of deals
  • Pricing of marketing and media rights (e.g. jersey sponsorship, naming rights, TV broadcast sponsorship etc.)
  • Support in investment decision making, contractual negotiations and contract extensions

Impact monitoring and optimisation

  • Advertising impact and sponsorship impact monitoring via market and media research
  • Analysis of development of key brand parameters
  • Monitoring of contract-compliant implementation of sponsorship engagements and advertising campaigns
  • Optimisation of existing communications and sponsorship strategies